About

Hey there!

I'm John Smigaj, President and Operator of Walden Digital. With a background in mechanical engineering, I've embarked on several successful entrepreneurial ventures, founding and managing companies and brands in the outdoor industry and beyond. Through the necessity of these startups, I've honed my skills in digital marketing, self-teaching along the way.

Currently, I balance my role as CEO of a thriving outdoor industry brand while selectively working with a few clients through Walden Digital. This deliberate approach ensures my full focus on each project, delivering thorough attention to your business needs.

My journey from the ground up has instilled a results-driven mindset. As an experienced CEO and business owner, I prioritize data-driven outcomes, robust reporting, and maximizing ROI for every dollar spent.

Walden Digital is my passion project, cultivated from lessons learned, mistakes made, and a wealth of knowledge gained. I'm dedicated to empowering small businesses and sharing insights to drive significant revenue growth and company expansion.

Having invested nearly $500,000 in META and Google ads across my own ventures, and collaborating closely with prominent digital marketing agencies who have spent hundreds of millions of online marketing dollars, I possess a wealth of data and insights into platform performance and trends. This expertise guides our strategies, focusing on the most effective tactics to achieve success.

What sets Walden Digital apart is our comprehensive approach. In addition to management services, we offer tools and training options, recognizing the value of organic growth alongside paid acquisition. With almost a decade of proven experience in social media's organic growth, I firmly believe in fostering genuine connections with customers as the cornerstone of success, not solely relying on paid ads.